A man wearing sunglasses and a red cap smiles while pointing at a rugged mountain range under a partly cloudy sky.

Mission et vision

People. Product. Planet.

We’re a small company with mountains in our backyard. Inspiring you to get outside is at our core.

We couldn’t do that without our people, product, and partners protecting the planet. Being surrounded by outdoor recreation makes us appreciate our environment every time we get outside.

People: Our team is essential to our success, and they are passionate about their work, outdoor pursuits and the health of the company.
We strive to inspire our crew to put their creativity and ideas into making Big Agnes fun. 

Product: We will lead from the front as The Mother of Comfort and create, test and introduce innovative, high quality outdoor equipment then stand behind it with a strong warranty and repair program.

Planet: We are united in our efforts to produce gear made from the most sustainable materials possible, minimize our impacts on the environment, protect our valuable public lands and partner with organizations making meaningful change. 

As a business built by mountain loving folk, rain or shine, Big Agnes is committed.

A person sits in a camping chair near a tent on a grassy mountain slope, using a portable stove. Another person is inside the tent, and hiking shoes are outside. Mountains and a cloudy sky are in the background.

one hell of a ride.

Big Agnes started over 20 years ago with the goal to build better gear to get people out camping. It was a simple idea rooted in providing comfort to brave souls sleeping in the backcountry and keeping them on their sleeping pad. Who could have imagined two decades later we would be making award-winning gear, changing the sustainability game with solution-dyed tent fabrics, and helping you haul all that gear in backpacks?

The demand to enjoy, protect, and preserve the outdoors has only grown stronger. We continue outfitting and inspiring all people with the gear they need to camp in comfort, explore public lands, and have fun. Like you, we are more motivated than ever to get out on the trails and set up camp, again and again.

Rocky mountain landscape under a clear blue sky, with jagged peaks and a sunlit valley below. Sparse vegetation grows among the rocks, and distant mountains fade into the horizon under bright sunlight.

The Mother Of Comfort.

At our core, we want to inspire you to get outside and find the same appreciation for the backcountry we have.

mountain built.

Based in a ski town in northwestern Colorado, our backyard is an outdoor paradise, and our testing grounds are within sight of our office. The Continental Divide Trail is home to some of our favorite trails for skiing, hiking, and mountain biking; the Mount Zirkel Wilderness beckons us with its high alpine summits. The Yampa River flows a stone’s throw from our office; and on most lunch hours the office is quiet enough to hear a pin drop while we’re out finding fresh air or fresh tracks of one kind or another.

It's simple. When you boil outdoor adventure down to its purest essence, you end up with the simple act of camping – nights spent sleeping on the ground, gazing at stars and listening to crickets are one of life's finest pleasures.

A person sits in a camping chair near a tent on a grassy mountain slope, using a portable stove. Another person is inside the tent, and hiking shoes are outside. Mountains and a cloudy sky are in the background.
A man in a red shirt and beanie sits inside a yellow tent, smiling and reaching out to a black dog. Another person stands nearby holding a cup in a bright, grassy forest with tall, thin trees.

inspired by you.

As loyal customers you continue to inspire us. You get outside, and enjoy amazing nights under the stars. We are more motivated than ever to continue innovating and reducing our environmental impact so future generations can continue exploring the backcountry in ultimate comfort.

Looking forward to the years to come, our mission has evolved, and we are ready to meet the challenges ahead. We’ll keep moving forward outfitting all people with the gear needed to camp comfortably, explore the backcountry, and have fun. We can’t wait to see you on the trail.

big agnes is committed.

Being surrounded by outdoor recreation makes us appreciate our environment every time we get outside. We strive to incorporate practices from design ideation to end-of-life solutions committed to protecting the outdoors. Our social impact is greater than the gear we manufacture. We partner with over 20 organizations that help protect our public lands, support sustainable practices, and lead in equality and inclusivity.

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the journey is awesome.

Our urge to sleep under the stars and breathe fresh moun­tain air is what continually drives us and keeps us motivated. In the end, the bluebird summits and nights spent listening to raging creeks or even highway noise have made the journey awesome, and truth be told, we wouldn't want it any other way.

A person outdoors by a lake and mountains shakes out a large purple sleeping bag, with hiking poles and gear on the grassy ground nearby under a clear blue sky.

Sustainability Mission

Big Agnes is committed to reducing our impact. Check out some of the sustainable initiatives we’ve implemented into our manufacturing, material sourcing, and facilities to help reduce our impact on the environment from locally in Steamboat Springs, CO to our products that are used globally.

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A person wearing a hooded jacket and headlamp crouches outside a tent at dusk, with mountains visible in the background. The photo is taken from inside the tent, with sleeping gear in the foreground.

Product Innovation

We’ve traveled the globe for the best of the best in fabrics, materials, and construction in an effort to design tents that will withstand the test of time, wind, dirt, and kids.

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An elderly man in a plaid shirt and tan cap sits on a wooden bench outdoors, smiling with his arm resting on the back. Beside him sits a toddler in a pink hoodie and polka-dot pants, also smiling. Trees fill the background.

Bob Swanson Memorial Grant

Every year our grant committee seeks to help those who seem to best embody Bob’s spirit and love of life and adventure & the winner announced at the Winter Outdoor Retailer Snowshow.

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